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A guide to writing for an inclusive audience.

Avoid being gender specific where possible.

For example:

Do: Tradesperson, Tradie

Don't: Tradesman


When referring to First Nations people, use:

  • First Nations
  • First people
  • Aboriginal and Torres Strait Islander(s)

For example:

We offer various career opportunities for Aboriginal and Torres Strait Islanders to help them prosper and grow.

Note: Don’t use ‘Indigenous’ as it can be considered offensive, but it may be used when referring to programs or business names and units.


Avoid defining people by their disability and aim for positive language.

For example:

Do: People with impaired vision

Don't: Blind people

Note: Refer to the GEL article Accessible by design for more information on designing for an inclusive audience.


Try to keep holidays agnostic where possible.

For example:

Do: festive season, holiday season

Do: Lunar New Year

Don't: Chinese New Year

Note: ‘Christmas’ can be used in mass comms but not personalised comms.